Pew Report on Search Engine User Confidence

Internet searchers are confident, satisfied and trusting---but they are also unaware and naïve.
Some interesting data...

• 84% of Internet users have used search engines.
• 88% of men who are Internet users have used search engines.
• 79% of women who are Internet users have used search engines.
• 89% of Internet users under 30 years have used search engines, compared to 85% of those 30-49 years, 79% of those 50-64 years, 67% of those over 65 years.

For the full report: http://www.pewinternet.org/pdfs/PIP_Searchengine_users.pdf