Mercora is a "social radio" network which enables users to become DJs and create their own user-programmed radio channel. A search function allows users to find specific songs, albums, artists, or genres of music.
"We're the largest social network you've never heard of," quipped CEO Srivats Sampath, formerly the CEO of antivirus giant McAfee.
Sampath said he chose to get into radio because it was "ripe for rewriting the rules of the game." The site served more than 1.3 million DJs last year, with over 3.5 million tracks in its database. Mercora offers a Web application for casual listeners, playlist software for DJs, and a mobile product to enable smartphones to become wireless radios.
"We're the largest social network you've never heard of," quipped CEO Srivats Sampath, formerly the CEO of antivirus giant McAfee.
Sampath said he chose to get into radio because it was "ripe for rewriting the rules of the game." The site served more than 1.3 million DJs last year, with over 3.5 million tracks in its database. Mercora offers a Web application for casual listeners, playlist software for DJs, and a mobile product to enable smartphones to become wireless radios.
