Used to be you showed the world your killer taste in music with a Clash T-shirt and a Ramones pin. Then came blasting your iPod playlist at parties and boasting that some obscure artist was your "friend." But now that MySpace is overrun with posers, you'll have to go elsewhere to impress audiophiles with your musical savvy. Just don't tell them who sent you.
Mog.com Launch March 2007 Described as a musical "nudist colony," Mog — in beta since July 2006 — scans your music library, then matches your taste to similar "moggers." A recently launched TV arm provides high-quality video streaming. A subscription service is in the works. It's a hit with The famous (Ben Gibbard) and nonfamous High Fidelity-esque purists.