Specialty license plates are money makers. California has raised $10 Million dollars with Yosemite National Park plates since 1993. Tennessee raises about $550,000 a year selling Friends of the Smokies plates.
Click on the blue title above to link to the Oklahoma Specialty License Plates website created by the Oklahoma Tax Commission. A rough count of their list revealed 159 different plates available for sale. The plate listing includes: universities, fraternities, military branches, firefighters, police, and even one for physically disabled motorcycle. (Plate pictures and 2009 prices included.)
Take a quick look; I promise you'll find one you've never seen before.
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